Waitrose
Food Files
Tapping into the modern trend for clean eating and healthy foods, this campaign for Waitrose ran over a summer of healthy shopping. With a target audience of the health conscious shopper, the series featured Waitrose product lines with specific health benefits, and linked recipes suggestions for tasty ways they could be put to good use.
Targeting health conscious eaters, a studio shoot with an abundance of healthy food, reaffirming the health benefits of key Waitrose lines.
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videoA great campaign featuring fantastic food – all shot in 4k slow motion to deliver luscious food shots and stylish editorial recipes.